Job Description
The role involves developing, executing, and managing comprehensive digital marketing campaigns to drive growth and conversions. Key responsibilities include managing PPC campaigns on Google Ads to enhance traffic and ROI, and running targeted B2B advertising on LinkedIn and Google Ads to engage industry decision-makers. Furthermore, the position requires designing email marketing campaigns with segmented lists and personalised content to improve engagement.
• Develop, implement, and manage PPC campaigns on Google AdWords to enhance traffic and conversions.
• Execute targeted B2B advertising campaigns on LinkedIn and Google Ads, utilising advanced targeting.
• Design and execute email marketing campaigns, segmenting lists and personalising content.
• Develop and optimise landing pages, conducting A/B testing for better conversion rates.
• Implement lead generation strategies across social media, SEO, and content marketing.
• Develop B2B digital marketing strategies using content, webinars, and case studies.
• Manage SEM strategies, both organic and paid, to improve search engine visibility.
• Optimise website content and structure through keyword research and SEO tactics.
• Build a strong backlink profile and develop a comprehensive link-building strategy.
• Execute performance marketing initiatives to achieve measurable business results.
Skill Requirement
The ideal candidate must possess strong technical and strategic marketing skills, with a focus on delivering measurable outcomes. Essential proficiencies include managing paid advertising platforms and executing data-driven campaigns for B2B audiences. The role also demands expertise in optimising organic reach and converting leads through various digital channels.
• Proficiency in PPC and Google AdWords campaign management.
• Hands-on experience with LinkedIn Ads and Google Ads for B2B marketing.
• Strong skills in email marketing, segmentation, and landing page optimisation.
• Proven track record in lead generation using social media, SEO, and content.
• Expertise in B2B marketing strategy, SEM, and SEO (on-page & off-page).
• Knowledge of link-building strategies and improving domain authority.
• Creative thinking and strategic planning for digital campaigns.
• Excellent analytical skills to monitor performance and optimise campaigns.
• Strong organisational abilities to manage multiple initiatives.
• Effective communication skills for team coordination and reporting.