Are you a visionary B2B marketing leader with a proven track record of driving major revenue impact through complex distribution networks? Graco, a world-renowned leader in premium fluid and powder handling manufacturing, is expanding its leadership team in Minnesota. If you are ready to command global go-to-market strategies and empower an expansive omni-channel ecosystem, this high-impact executive role is your next career milestone.
Job Overview
- Position: Director, Global Channel Marketing
- Company: Graco
- Location: Rogers, MN (Hybrid Work Arrangement)
- Salary Range: $125,500 – $219,600 a year
- Employment Type: Full-time
Primary Responsibilities
- Global Strategy Execution: Architect and execute a comprehensive global channel marketing strategy that drives long-term pipeline development and revenue growth across international distribution networks.
- Cross-Functional Synergy: Partner seamlessly with Category Marketing, Product Management, Sales, and Central Marketing teams to align annual go-to-market priorities and product launches.
- Program Governance: Design, implement, and govern robust global partner initiatives, promotional frameworks, tiered structures, incentives, and Marketing Development Funds (MDF).
- Demand Generation Strategy: Lead sophisticated multichannel demand generation initiatives including digital campaigns, exclusive partner promotions, content creation, and industry events.
- Team Development: Cultivate, mentor, and lead a high-performing global channel marketing team, establishing organizational capability and operational efficiency.
Eligibility Criteria
To excel in this role, candidates must possess a Bachelor’s degree in Marketing, Business Administration, or a closely related discipline, though an MBA or equivalent advanced degree is highly preferred. Top candidates will bring 10+ years of progressive marketing experience, specifically emphasizing B2B partner ecosystems, channel execution, or complex go-to-market architectures.
Furthermore, you should possess at least 5+ years of people leadership experience with a proven ability to manage, support, and scale diverse, cross-functional global teams. Strong analytical capabilities, including KPI development, ROI measurement, and performance reporting, are absolutely foundational to success at this executive level.
Candidates must be willing and able to travel approximately 25% domestically and internationally to sync with global distribution hubs and partners. Please note that applicants must be legally authorized to work in the United States, as this specific position is not eligible for immigration sponsorship now or in the future.
Additional Context & Team Culture
At Graco, your unique leadership talents contribute directly to organizational innovation and industrial advancement. The corporate culture heavily empowers employees to define their own career paths while maintaining strong operational rigor. Working out of the Rogers, MN facility on a flexible hybrid schedule, you will experience a fast-moving, stable environment that has earned Graco historical recognition as a Best Place to Work by Fortune Magazine.