The digital landscape is undergoing an unprecedented paradigm shift, and organizations worldwide are seeking strategic navigation through the complexities of artificial intelligence. WalkMe, now an SAP company, is at the absolute vanguard of this revolution, transforming enterprise technology engagement for over 1,600 global clients—including a significant share of the Fortune 100. We are actively scouting for a visionary, hands-on Senior Product Marketing Manager – AI to take ownership of our generative and agentic AI product lines. This is your opportunity to spearhead high-impact go-to-market strategies and establish category-defining positioning on a global scale.
Job Overview
- Role: Senior Product Marketing Manager – AI
- Company: WalkMe (An SAP Company)
- Location: Austin, NY (Hybrid Arrangement)
- Compensation: $175,000 – $205,000 OTE (Base + Variable)
- Core Focus: GTM Strategy, Positioning, Agentic Software Research, Sales Enablement
Primary Responsibilities
- Go-to-Market Strategy: Orchestrate comprehensive, repeatable GTM strategies tailored to AI innovation teams, focusing on differentiated value-based messaging, pricing, and packaging.
- Market Research & Intelligence: Synthesize complex insights from the agentic software ecosystem, evaluating competitors, analyst evaluations, and customer feedback to guide the product roadmap.
- Cross-Functional Collaboration: Partner directly with Product and R&D divisions to introduce cutting-edge autonomous agents that seamlessly bridge multiple complex enterprise software applications.
- Sales Enablement: Design and execute high-impact training frameworks to equip global Sales and Customer Success teams with optimal AI value positioning skills.
- Product Evangelism: Serve as the authoritative subject matter expert at key industry events, analyst briefings, and premier partner forums.
Eligibility Criteria
To excel in this highly visible role, candidates must bring a minimum of 8+ years of proven B2B SaaS marketing experience, with at least 3+ years dedicated specifically to product marketing. Crucially, this position demands hands-on experience deploying or marketing generative and agentic AI technologies. The ideal leader possesses a documented history of experimenting with early-stage AI innovations and successfully launching disruptive enterprise solutions.
Strong qualitative and quantitative analytical skills are mandatory to effectively validate complex product packaging structures, scoping decisions, and competitive messaging playbooks. Candidates must demonstrate deep intellectual curiosity alongside a proven ability to translate intricate, highly technical software features into compelling, value-driven business outcomes. Experience customizing platform narratives for distinct industry verticals, customer segments, and specialized functional buyers is highly preferred.
Work Environment and Team Culture
At WalkMe, we celebrate diversity, inclusion, and the holistic well-being of our global workforce. Working within our flexible hybrid structure allows you to strike the perfect balance between independent focus and inspiring, in-person team collaboration. This position places you inside a fast-paced, high-growth environment supported by comprehensive wellness frameworks, robust retirement contributions, and clear career development pathways under the stability and scale of SAP.