Are you an experienced marketing leader ready to shape the future of digital medical device marketing on a global scale? Insulet Corporation is looking for a vision-oriented Senior Director, Global Performance Marketing Accelerator to build and spearhead an enterprise-wide center of excellence. This hybrid leadership role offers an incredible opportunity to transform marketing performance across both domestic and key international markets.
Job Overview
- Position: Senior Director, Global Performance Marketing Accelerator
- Company: Insulet Corporation
- Location: Acton, MA or San Diego, CA (Hybrid Working Arrangement)
- Salary: $201,800 – $302,750 a year + potential incentive compensation
- Job Type: Full-time
Primary Responsibilities
- Build and Lead the Accelerator: Own the vision, mandate, and long-term roadmap for the Performance Marketing Accelerator as a core enterprise capability.
- MarTech Strategy & Integration: Provide executive leadership for cross-functional alignment with IT and Data teams to establish an integrated, future-ready architecture.
- Capability Building & Upskilling: Set the enterprise strategy for advancing AI-enabled performance marketing maturity, automated workflows, and data-driven scaling.
- Website Strategy & Journey Optimization: Own the digital ecosystem’s performance, driving end-to-end customer journey optimization and personalization frameworks at scale.
Eligibility Criteria
To qualify for this high-impact executive role, candidates must demonstrate at least 15 years of deep expertise in digital marketing, growth marketing, marketing operations, or marketing technology. A Bachelor’s degree in Business or Marketing is required, though professionals possessing an MBA or advanced technical degree will be highly prioritized. Proven experience leading performance marketing capabilities or centralized centers of excellence within complex global organizations is essential.
Furthermore, strong hands-on experience designing, integrating, and scaling modern marketing technology stacks—specifically Customer Data Platforms (CDPs)—is a vital requirement. Candidates must display familiarity with advanced automation engines like Salesforce Marketing Cloud, CRM systems, analytics software like GA4 or Tableau, and modern customer identity resolution framework architectures.
From a leadership standpoint, you must excel at influencing and enabling cross-functional teams without possessing direct ownership of execution. Excellent stakeholder management skills and the ability to translate complex data analytics and engineering infrastructure into clear, actionable business impacts are mandatory for success in this global ecosystem.
Our Collaborative Ecosystem
At Insulet, you will join a culture guided by shared values where amazing people work collectively to exceed customer expectations. Operating across diverse international cultures, this team fosters high-level alignment, joint adoption, and shared accountability to deliver non-stop innovation that improves the daily lives of thousands globally.