Are you a trend-setter with a passion for digital storytelling? Campbell Soup Company is looking for a creative, culturally connected Influencer Specialist to help bring our iconic brands to life in the modern digital landscape.
Job Overview:
- Role: Influencer Specialist
- Company: Campbell Soup Company
- Location: Camden, NJ
- Type: Full-Time
- Salary: $64,600 – $88,900 per year
Primary Responsibilities:
- Execute influencer marketing strategies that align with brand awareness and conversion goals.
- Identify, vet, and recruit influencers across Instagram, TikTok, and YouTube.
- Manage campaign logistics, timelines, and content approvals.
- Collaborate with internal teams and agencies to negotiate contracts and deliverables.
- Analyze KPIs to measure ROI and improve partnership performance.
Eligibility Criteria
To succeed in this role, you must have a Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. We require at least 2+ years of experience in influencer marketing or social media strategy, alongside a strong grasp of major social platforms like Meta and TikTok. Proficiency with influencer management tools such as AspireIQ, GRIN, CreatorIQ, or Upfluence is essential.
It would be a significant advantage if you possess experience with affiliate marketing or paid influencer campaigns. A data-driven mindset and the ability to report on analytics are highly valued, as is an existing network of creator relationships.
We are looking for a candidate who is passionate about digital culture and has a strong storytelling ability. You will work within a collaborative, supportive team environment where innovation is encouraged, and your contributions directly impact how millions of people connect with our trusted brands.
