The world of retail is undergoing a massive transformation, and livestream shopping is leading the charge. Whatnot, the largest livestream shopping platform in North America and Europe, is seeking an ambitious and experienced Director of Brand and Integrated Marketing to join their dynamic team in Seattle, WA. Operating in a hybrid work capacity, this senior leadership role offers a base salary of $240,000 – $285,000 a year along with a comprehensive benefits package designed to support both your personal and professional life.
Job Overview
- Position: Director of Brand and Integrated Marketing
- Company: Whatnot
- Location: Seattle, WA (Hybrid)
- Salary Range: $240,000 – $285,000 per year
- Employment Type: Full-time
Primary Responsibilities
- Integrated Brand Campaigns: Develop and scale breakthrough, culturally resonant brand platforms across channels, managing multi-channel campaigns with budgets in the tens of millions.
- Cross-Functional Integration: Serve as the central connective tissue across paid media, creative, analytics, finance, social, partnerships, and product marketing teams.
- Cultural Moments: Own and execute major cultural tentpole activations at events like The National and New York Comic Con.
- Measurement & Optimization: Partner with analytics to implement brand lift, incrementality, and performance frameworks to connect brand investments to business outcomes.
- Function Building: Function as a hands-on operator initially, establishing processes, and scaling a high-performing brand and integrated marketing team over time.
Eligibility Criteria
To excel in this role, candidates must demonstrate significant experience launching and scaling multi-channel brand campaigns at meaningful budget levels. You should possess deep expertise across digital, TV, OOH, audio, partnerships, and experiential activations, alongside a proven track record of delivering measurable business impact from brand investments. A background operating within high-growth, fast-paced environments is essential for navigating Whatnot’s rapid scale.
Furthermore, strong integration instincts are required to effortlessly connect creative, media, measurement, and live activations. Candidates must display an ability to balance creative ambition with operational and analytical rigor, while feeling comfortable leading without formal authority to align diverse stakeholders. A true builder mindset is crucial, as you will be energized by shaping and scaling foundational systems.
While not explicitly mandatory, experience working with creators and top-tier agencies to build internal and external content capabilities will set top applicants apart. Familiarity with hyper-growth marketplaces or the live e-commerce ecosystem is highly preferred, helping you immediately understand the nuances of Whatnot’s passionate community-driven platform.
Additional Context
Whatnot was recently named the #1 Best Startup Employer in America by Forbes. The company operates as a remote co-located team, anchoring its employees in strategic hubs across the US, UK, Ireland, Poland, Germany, and Australia. As part of their unique culture, all team members receive a monthly allowance to “dogfood” the application, ensuring that everyone develops a deep, authentic understanding of the platform as both a buyer and a seller.
Why Choose Whatnot?
Joining Whatnot means embedding yourself at the absolute forefront of live commerce. Employees enjoy a generous holiday and time-off policy, comprehensive medical, dental, and vision insurance options, a home office setup allowance, and monthly wellness stipends. Additionally, the company provides 16 weeks of paid parental leave with a one-month gradual return-to-work program, alongside lifetime benefits for family planning such as adoption or fertility assistance.
The team culture is built on moving fast, staying incredibly close to users, and focusing entirely on high-impact work. By empowering anyone to turn their passion into a viable business, Whatnot fosters an inclusive environment where original thinking is celebrated. You will work alongside top-tier talent dedicated to inventing a brand-new playbook for retail in the West.
How to Apply
If you are ready to take ownership of a massive multi-million dollar brand budget and establish foundational marketing systems for America’s top startup employer, we encourage you to submit your application. This full-time hybrid role in Seattle offers a competitive compensation package and the chance to lead an industry-defining brand strategy. Review the summary details below to access the official application portal.
Quick Summary Table
| Attribute | Details |
| Company | Whatnot |
| Salary | $240,000 – $285,000 a year |
| Key Requirement | Significant experience scaling multi-channel campaigns with major budgets |
| Location | Seattle, WA (Hybrid) |
| Application Link | Apply on Company Site |
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Final Note
Don’t miss the opportunity to shape how an entirely new industry develops. Bring your creative ambition, analytical execution, and builder mindset to a company that connects millions of users through shared passions. Apply today and lead the future of commerce!
